And then, there are the oligarchs. The master manipulators. These corporate kings of the modern world have learned the secret that every ruler since the dawn of civilization has known: whoever controls the narratives that are believed by a society is the controller of that society. Identity, language, etiquette, social roles, opinions, ideology, religion, ethnicity, philosophy, agendas, rules, laws, money, economics, jobs, hierarchies, politics, government: all mental constructs which only influence society to the extent that they are believed and subscribed to by a significant majority of the collective. If you have influence over the things that people believe about those mental constructs, you have influence over society. You rule it. The oligarchs manipulate the narratives of entire societies.